About Us
MEG’s roots begin in 1997, when director Chris Simpson founded Strategic Sports, a sports marketing and rights acquisition firm. In 2007, the organisation started trading as IMECO (International Major Events Company), before becoming MEG. With a dedicated team of major event specialists, MEG has a wealth of experience working on major events for over two decades.
Founding director Chris Simpson has a strong background in sponsorship and broadcast acquisition, as well as event management. Chris recently served as the former Head of Major Events for Auckland, where he played a pivotal role in guiding the city through a comprehensive major event strategy following COVID-19.
Under his leadership, Auckland successfully hosted a diverse range of events, including: the ICC Women’s Cricket World Cup, Women’s Rugby World Cup, FIFA Women’s World Cup 2023™, the World Rally Championship, fashion shows, art fairs, cultural festivals, All Blacks Tests, international tennis events, and blockbuster concerts featuring artists like Coldplay and Ed Sheeran.
Careers & Territories
MEG is looking to expand its global network of major event specialists and territories by offering major event professionals the opportunity to work on, or own, a major events company within their chosen country/ territory.
Due to the global, cyclical nature of major events, ‘best practise’ major event services are required by host governments, host cities, local organising committees and sports federations throughout the world.
If you want to be part of a global network of major event experts with global event knowledge and over two decades’ worth of major event success, contact us today.